Case Study: Internal Comms Plan


Context: job, company and objectives


Key details:

Kakariki Academy offers short courses for individuals who are currently employed, looking for new opportunities or are straight out of secondary school. The provider offers in-person education as well as extramural options, and has physical spaces in New Zealand’s main cities.


In the last few years the company has grown significantly due to the organisation offering more technology and business papers, therefore catering to a growing demand for those looking to transition into a higher skilled position. However, the combination of new employees, the separate office spaces operating very differently, and additional offerings being made available, has led to a breakdown in internal communications and collaboration. This is hindering overall performance and the ability to retain and adequately serve customers.


Target market:

The target market is every one of the organisation’s employees, with each branch and office functioning as a separate entity that is part of the whole.


Key objectives:

The primary objective is to establish ongoing internal communications processes to streamline information and bring the team together.


The aim is to reduce information overload and make employees feel part of a collaborative and encouraging organisation, therefore freeing them up and encouraging them to do their job to the best of their ability.


Broader strategic objectives:

A more collaborative and focused internal team means a better experience for all students and stakeholders of the organisation.


Process: strategy and approach


Challenges and solutions:

The multiple different offices function separately. In particular, one office is more forward thinking and uses digital tools to connect with teams when discussing projects and working on them. In comparison, one office is in a smaller area of New Zealand includes many staff who have worked at the organisation for a long period of time, and associates certain processes with the way of the business.


Key differentiator:

The business itself is doing well - it has carved out a niche in the education market and is delivering to a high standard. However, in order to maintain this success, the teams need to be better connected.


Channels for content to be released:

Primarily email and messaging application Microsoft Teams.


Outcomes: what was delivered


Assets:

Communications proposal.


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