At the core of great businesses and campaigns is a well-defined strategy. With experience across a range of sectors and content areas I'm able to provide consultancy around building and executing a brand refresh or creating a campaign for a new product or service.
This includes research and development around audience, how best to use digital and print channels, creating a unique voice, and how to maximise engagement and spend.
For each project once we've finalised the deliverables, deadlines and fees we can get started. Unless already defined, I can provide a quote based on complexity and subject matter.
Building brand awareness for internal and external parties.
Digital and print content
Defining and writing to a unique brand voice
Creating and executing promotional campaigns.
Creating and executing campaigns
Writing to a target audience
Managing partner relationships
Long form content such as whitepapers and eGuides
Reporting on news stories both locally and globally.
Short form articles
Research and investigation
Building industry relationships
Adapting content for digital and print
Sharing stories from our world, both fact and fiction.
Collaborating on non-fiction and fiction works
Memoir, short stories and novel editing and structure
Scriptwriting for short and long form video
With a background in tech journalism and communications, I'm currently working as a freelance writer and content creator across key sectors and disciplines. At present I'm working with clients based in NZ/Aus and globally, via ongoing and on-off contracts.
Taking on jobs from different businesses in different fields has given me insight into the power of well crafted strategies and common sense in all areas of business, and has taught me how to adapt to specific project requirements and modes of working. For me, it's about producing quality content with the team you're in.
From campfires to the digital age, we've long been connected by our ability to share and hear stories and messages of our connected experience. Personally I'm passionate about great storytelling whatever the format or purpose. I'm also drawn to working in areas that focus on tech, people, culture, entrepreneurism, nature, innovation and our world whether in our backyard or beyond.
- THRIVE TECH
Working with Catherine has been a pleasure. She has great ideas and really knows how to make a vision come to life. If you are looking for a professional copywriter/editor I cannot recommend her services enough.
ACCOUNTING SOFTWARE ANALYST - DIGITAL FIRST
I commissioned Catherine to write a report over three weeks, which involved a crash course on a completely new topic and calling more than 10 interviewees within the accounting industry. Catherine was really impressive in her commitment and enthusiasm to the task and produced a solid report on fintech lending.
- TECH FUTURES LAB
I had the privilege to work with Catherine for about two years, and recognised her as an honest, on time, and immensely creative colleague. She is smart, and her ability to deliver good quality of work on time was outstanding.