A quiet journey through New Zealand's South Island
The first night I slept in my car in New Zealand's South Island the temperature dropped below zero and I woke with ice on my blanket and...
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Services
the core pillars of communications and content
As a freelance writer, editor and comms specialist, I work alongside marketing and editorial teams or business managers to help with content, branding and creative direction, investigative journalism and reports, and research and strategy.
Copywriting
& research
Sharing a message through clear communication.
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Defining the message.
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Identifying and writing to an audience.
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Mapping out tasks according to broader objectives.
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Creating long and short form copy.
Types of content: Articles and blog posts, case studies, whitepapers and eBooks, email newsletters, proposals and awards entries, brand collateral and messaging, press releases, social posts, web and app pages, and more.
Skills: Defining a clear objective and brand voice, writing copy to convey a specific message and fit with objectives/audiences, building brand awareness, engaging with and managing key stakeholders.
Journalism
& experience
Discovering and delivering noteworthy stories.
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Creating long and short form content for key demographics.
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Writing and editing content to make it publication-ready.
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Representing media locally and globally.
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Working in an editorial team.
Types of content: News and reporting, features, reviews, deep-dives, interview write-ups, scripts for video or podcasting, investigative or experiential articles.
Skills: Engaging in research and investigation, developing content for print or digital channels, interviewing recognised experts or executives, building industry relationships, adapting content for different outlets and audiences.
Branding
& strategy
Creating and developing a distinctive brand voice and content strategy.
Branding: A brand voice underpins and drives home your brand. This starts with your website and core collateral, and feeds into each unique campaign.
Skills: Building, defining and refining a brand voice to capture a unique value proposition and audience. Tailoring this to different channels.
Strategy: Content becomes more valuable when it plays into a broader marketing, communications or reporting strategy.
Skills: Defining objectives or audience, outlining best use of digital and print channels, developing campaigns for key messages or demographics.
Clients
some of the wonderful businesses i've worked with
April 2021 - Ongoing
Writing - editing - strategy
PR and consultancy firm with clients across APAC. Tasks include writing articles, press releases, eBooks, social posts, media training, and helping to develop content strategy.
November 2020 - Ongoing
Writing, branding, strategy
Aiscorp is an IT partner working across non-profit, education and commercial sectors. I've worked on case studies, press releases, and a re-brand/website refresh.
September 2020 - 2023
Writing - on-site correspondent
Wellington’s economic development, events and promotions agency. I've created event articles, features, experience content, a trail series and research reports.
July 2022 - Ongoing
Writing, editing, branding, strategy
Spotlight provides accountants with reporting and forecasting tools. I create web and magazine content, other business collateral, and collaborate on core branding/messaging.
May 2019 - Ongoing
Writing, editing, reporting
Technology news network for NZ, AU and Asia. First as a full time employee and now as a contractor, I work as a news editor, and occasional media correspondent.
July 2022 - 2023
Writing, editing, comms
NV Interactive creates digital experiences with an emphasis on UX. I created case studies, web content, social content, sales material and internal branding guides.
Portfolio
a collection of my work
Copywriting & research
Case studies
Blerter
Aiscorp
Spotlight
Blogs
KPComms
Content Security
Sush Labs
Signal
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Understanding Risk: Is Social Media Doing More Harm than Good?
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Threat Intelligence Climbs Into the Billions - And a Special 10-Year Anniversary Update
Spotlight
Press releases
KPComms
Reports
Calypsi
Chayora
Journalism & experience
International press
TechDay
Okta 2023
Splunk Conf 2019
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'Turn data into doing': Splunk announces updates to Data-to-Everything platform
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Splunk in the wild: the ‘data to everything’ platform in action
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Splunk's strategic acquisitions respond to changing customer needs
Commvault GO 2019
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‘Be data ready’: Breaking buzzwords with Chris Powell of Commvault
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The latest on Commvault's Hedvig acquisition: the future of data storage
Experience articles
Wellington NZ
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Conservation and history at Wairarapa's Pūkaha National Wildlife Centre
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Karahui Wine Bar & Eatery: Incredible food and a carefully curated wine selection
Regional Trails Series with WNZ
News
Concrete Playground
Branding
& strategy
I've collaborated with marketing and business leads on various projects, including branding, launching new products, website refreshes, and more.
Businesses I've worked with in this capacity include:
Spotlight Reporting, Tally Group, Aiscorp, Kode-1, Debut and more.
Testimonials
About
the bookworm gets the gig
No matter what language we speak or when we're born, storytelling and sharing ideas is in our blood. A love of stories and some excellent English teachers nurtured a natural skill for writing - a skill which became my full time profession in 2018.
From 2014 I was freelancing on and off, while also working full time in various journalism and communications positions. In 2018 I committed to making freelancing my main gig. Since then I've worked for businesses throughout New Zealand, Australia and Asia as a writer, content creator and comms specialist, working on a wide variety of projects.
Over the years I've branched out from my bread and butter of words to offer research, branding and strategy. As of 2022 I'm venturing more earnestly into the visual side of storytelling, studying creative direction, design and illustration.
My experience to date is mostly in the worlds of technology and travel, but the beauty of freelancing is that it's thrown me into all kinds of jobs and put me in touch with unique thinkers and creatives from all walks of life.
“Making a decision to write was a lot like deciding to jump into a frozen lake.”
- Maya Angelou
Contact
For more info or to chat about working together, send me a note and I'll be in touch.
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